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LESSONS

Exchanges compared: crypto, bitcoin-only and peer-to-peer

A linked list of the places people buy, grouped into crypto exchanges, bitcoin-only companies and peer-to-peer markets, with the advantages and disadvantages of each group. Examples, not endorsements.

7 MIN READ
Two panels comparing a crypto exchange with a bitcoin-only company.
LEVEL · Beginner
IN THIS LESSON · 2 OF 10
BY THE END YOU WILL BE ABLE TO ANSWER
  • What is the main trade-off of a bitcoin-only company compared with a large crypto exchange?
  • What does "non-custodial" mean for a company like Bitcoin Well or Relai?
  • Who is your counterparty on a peer-to-peer market such as Hodl Hodl or Bisq?
  • Open the sites of two platforms from the list and find each one's withdrawal fee for bitcoin. How many of the two publish it clearly?

Then prove it: a 3-question quiz · a challenge. The lesson marks itself complete at 100%.

After this lesson you can: sort any platform into one of three groups, say what each group is good and bad at, and open a shortlist with the right questions ready.

Three groups

Crypto exchanges list hundreds of tokens. Bitcoin is one line on the menu. They tend to have the deepest order books and the lowest headline fees, and because they are large and regulated they are also large targets and large sources of leaked customer data. Their interfaces are built for trading, which is not the same as saving.

Bitcoin-only companies sell one thing. The trade-off is fewer features and fewer supported countries, in exchange for a team whose whole job is bitcoin: recurring buys, Lightning withdrawals, automatic withdrawal to your wallet, and in some cases a published proof of reserves. Several of them do not even custody the coins; the purchase lands straight in a wallet you control.

Peer-to-peer markets match you with another person. Your counterparty is a stranger, not a company, and the platform's job is escrow. No identity check, more effort, smaller amounts, and you learn the most.

The list

The links go to each company's own site. Availability depends on your country.

Group Example Notes
Bitcoin-only (US) River Brokerage, recurring buys, Lightning, monthly proof of reserves, full reserve. The person behind this site uses River; referral link below.
Bitcoin-only (US) Swan Bitcoin Recurring buys with automatic withdrawal to your wallet.
Bitcoin-only (US and more) Strike Bitcoin and Lightning payments app with buying built in.
Bitcoin-only (Canada) Bitcoin Well Non-custodial: the buy is delivered to your own wallet.
Bitcoin-only (Canada, Europe) Bull Bitcoin Non-custodial, own wallet app.
Bitcoin-only (Europe) Relai Non-custodial app, recurring buys.
Crypto exchange Coinbase Largest US exchange; also custodian for several spot ETFs.
Crypto exchange Kraken Order book, lower tiered fees, publishes a Merkle-tree proof of reserves.
Peer-to-peer Hodl Hodl Non-custodial multisig escrow, no KYC.
Peer-to-peer Bisq Desktop app, decentralised, no company in the middle.
Peer-to-peer RoboSats Lightning-based, Tor, small amounts.

Advantages and disadvantages, side by side

Table grouping places to buy into crypto exchanges, bitcoin-only companies and peer-to-peer markets, with custody, identity check and reserves columns.
Three groups. The custody column is the one that decides what you own afterwards. Examples, not endorsements.

  • Crypto exchange. For: liquidity, low fees at size, familiar. Against: your coins sit with a custodian that also holds a hundred other tokens' risks; the interface nudges you to trade; big data breaches have hit this category repeatedly.
  • Bitcoin-only. For: features built around saving and withdrawing; proof of reserves at some; non-custodial options exist. Against: fewer countries, sometimes higher spreads, smaller companies.
  • Peer-to-peer. For: privacy, no company between you and the seller. Against: effort, price premiums, limits on amount, and you must already have a wallet.
Strike Is The BEST App For Buying Bitcoin · Gen Z BitcoinWatch on YouTube ↗
HODLHODL: How To Buy Bitcoin Without ID In 2025! · BTC SessionsWatch on YouTube ↗

What to ask any of them

A scene with three actors: a crypto exchange, a bitcoin-only company and a peer, each connected to the buyer.
Same buyer, three counterparties. Only the middle one may skip custody entirely.

  1. Can I withdraw to my own wallet, and what does it cost? Is there a Lightning option?
  2. What is the all-in cost of a $100 buy, including spread?
  3. Does it publish a proof of reserves, and is the bitcoin held in full reserve? (Lesson 4.)
  4. What happens to my coins if the company fails? (Lesson 3.)
MINI CHALLENGEShortlist

Open the sites of two platforms from the list and find each one's withdrawal fee for bitcoin. How many of the two publish it clearly?

of two
CHECK YOURSELF
1/3 What is the main trade-off of a bitcoin-only company compared with a large crypto exchange?
2/3 What does "non-custodial" mean for a company like Bitcoin Well or Relai?
3/3 Who is your counterparty on a peer-to-peer market such as Hodl Hodl or Bisq?
pick an answer for each question

SOURCES

  1. How to buy bitcoin (River Learn)
  2. Traditional account vs custodial storage (River Learn)
  3. Kraken proof of reserves
  4. River proof of reserves page
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